GTM advisory services for technology companies.
FreshFocus is a go-to-market advisory firm for technology companies, specialized in two areas:
Top of funnel core message development
Language processing accounts for a large percentage of our brains, yet it’s inundated with messaging at every waking moment. Break through with well-architected messaging that expresses your company’s meaningful messaging using integrated marketing communications. Reach new customers at their intellectual wavelength through consistent, compelling, simple messaging that efficiently converts into top-of-funnel MQLs.
Bottom of funnel sales execution
Sales teams that struggle to push into larger accounts, or see difficulty getting traction deep into more complex sales cycles tend to face common challenges which can be alleviated with proven, impactful process changes to their sales method. Getting in touch with our ability to listen and connect with buyers is not only crucial for results-oriented teams, but a key differentiator in today’s fast-paced selling regime.
FreshFocus empowers sales leaders with more predictable forecasting, higher ACV, and better close rates rooted in evidence-based pipeline management.
Untangle Your Prospect’s Needs
What will your prospect care about today? Buyers focus on different things throughout the evaluation cycle. One day they’re concerned the price is too high, the next they’re unsure if your solution will work.
Use proven fundamentals to connect with your prospect and give them what they need, when they need it, in a fair and equitable relationship.
Specific, Measurable Outcomes
We focus on three easily identifiable metrics to measure results by. Improvement along one or more of these metrics represents improved revenue and better fit customers, which are necessary prerequisites for improved profitability.
Higher ACV
Strategize and implement marketing and sales methods that maximize average contract value, through consistently applying specific messaging and selling processes buyer’s understand.
Higher Close Rates
Present a more compelling argument to the right team at the right time for your prospect. Qualify deals better in order to understand if you are where you really think you are.
Better Forecasting
Level up your forecasting with evidence-based pipeline management with down-to-earth assessments of deal strength at every stage.
Timea Buchelova, Account Executive
“As Curt continuously shared the wisdom embedded in the FreshFocus strategies and frameworks, my approach completely transformed, and in a matter of a few calls, I noticed a positive difference in the reception of how I communicated with potential clients. This is now resulting in increased revenue and ACV for the company, but more importantly trusting, honest, and helpful relationships with clients, which is irreplaceable.”
Niels Bryan-Low, Bell & Regent
“Working with Curt is both a pleasure and inspirational. He has been instrumental in operationalising GTM strategy through a complete change management programme encompassing sales methodology, market focus and channel strategy. This work has paid immediate dividends - notably being central to a doubling of average ACV per customer in under one year. I highly recommend Curt and the demonstrable impact that FreshFocus is able to have on how organisations go to market.”
Stony Grunow, Breadwinner
“Curt proved invaluable in our shift to value selling. One of the things I most appreciate is that he created a structure alongside the internal training. So we have far more assets for internal and external use that can help new salespeople. Curt's role-playing and situational coaching have also been incredibly helpful for the team.”
About FreshFocus
FreshFocus is led by Curt Hopmann, a technology product management and sales professional with 20 years of buying and selling experience within companies big and small.
He started his career in sales, sales engineering, and product management at SPS Commerce, Inc. in 2004. He was then gratefully a part of its growth through its IPO in 2010, before leaving in 2013 to co-run a software startup until its acquisition exit in 2018.
He has since led product management at Right Networks’ software division, before serving as CEO of Breadwinner, the leading integration app for financial data in Salesforce.
Get in touch.
Looking to find out more? Contact us to learn how we might be a fit for your team.